Our Story

The Livermore Valley Wine Club

Livermore Valley Wine Club has been over six years in the making, yet really dates back much longer than that as myself (Jason), and my wife Veronica have been frequent visitors to downtown Livermore and the wineries for well over a decade.

Through a mutual friend, we both met Larry & Margie Dino in 2016, and that summer I began working in their tasting room. I was determined to prove my true worth to a boutique winery in this new industry, working diligently, and quickly became familiar and friendly with our small staff, club members and the winery’s regular guests.

I soaked up as much of the winemaker Larry’s persona and philosophies, especially when it came to the attention and quality of the wines that he was producing and putting into each and every bottle. Being fortunate enough to work the 2016 harvest on the “crush pad,” was a unique experience that I still fondly recount to this day.

In early 2017, I went to work for a local Kombucha company full-time and still maintained a vision for helping to strategically place Cuda Ridge Wines into numerous retail establishments and restaurants throughout the Bay Area. I was successful to a small degree, but knew that the terrain was wide open, and needed more experience within the industry, especially when it came being able to properly represent the uniqueness of Cuda Ridge Wines and other boutique wineries within the region.

What always me as odd was the lack of exposure that the region had outside of the Tri-Valley area. In order to progress with my vision of providing a small wholesale distribution channel for the winery, and eventual Direct To Consumer subscription based wine club, I knew that it was of utmost importance that I continue to cultivate and maintain these lasting relationships within the Livermore Valley itself.

Fast forward to early 2019, where myself and my family relocated to Livermore from Fremont where we had resided for fourteen years, and within several months, I went to work for Wood Family Vineyards. This family owned boutique winery is quite unique and has been an experience that my wife and I are extremely grateful for, as they welcomed us with open arms from the very onset. Ever since then, doors have continued to open and we haven’t looked back.

It seems as if the last several years have been a total blur and has brought about a great deal of change. As 2022 is over halfway complete, Veronica and myself are looking forward to the rest of this year as we just welcomed our first grandchild, Jaxon John Mathias. We believe that 2022 is a defining year for our business as we look to open our Livermore Valley Wine Co. Tasting Lounge located in the heart of the Livermore Valley wine region. Please come along with us for the journey!

Join Our Wine Club

Welcone to Livermore Valley Wine Club. We’re a unique, regional subscription wine club that aligns with exclusive and select Livermore Valley boutique wineries to bring their finest award-winning wines to consumers throughout California